The Proof is Overwhelming: the Product Launch Formula® is the Most Proven Path to Start and Grow Your Online Business
You’ve Got Launchy... Now Get the System That Ties It All Together
The Moment That Will Change Your Life.
After nearly 30 years, I can still remember my first launch – when I did that first launch, I knew my life would never be the same.
It was a humble start (the sales were less than $2,000), but it was the beginning of a journey that led me to freedom, impact, and fulfillment. That first launch wasn’t just a financial result; it was proof that my ideas had value, that I could build something real from nothing.
It’s been an amazing journey since then, and I’ve now helped tens of thousands of entrepreneurs just like you follow this formula to success. They’re from around the world in nearly any niche you can think of – from meditation to tennis, from guitar to sword fighting, from dog training to reading echocardiograms.
Some started from scratch, some already had a business or following… but they’re all building a life of freedom, abundance, and impact.
And they all started right where you are now.
“ TA-DA, we did over $13,000 in sales. Enrolled 44 students. We will do another launch in October. And we are OFF to the races. Who thought watching the sales come in on the last night would be a spectator sport? But it was heaven. All because I enrolled as an Owner of PLF. ”
Ray Lambert
Owner of "The Market Key" and "Plan & Prepare Now."
(Provo, UT)
The PLF Difference:
The Most Proven And Successful Online Marketing System Ever… and Why It’s 10x Easier Than Ever
Let’s be honest… there’s a gazillion courses on building your business. But PLF is different from every other course on the market:
Proven Results
PLF is the longest-running program in the world for one simple reason: it gets RESULTS. It’s been used by my clients for 19 years to generate over a BILLION dollars in sales.
Coaching Program
It’s not a course – it’s a Coaching Program… you’ll get a FULL YEAR of Coaching Calls (a total of 24 calls). These calls are legendary, and they’ll keep you unstuck and moving forward.
Launchy.ai®
Launchy.ai – our custom AI that’s designed from the ground up to build your launch. Launchy® is your new best friend that makes it 10x easier to get your launch done!
PLF Alumni Community
An amazing PLF Alumni Community, so you are never alone. Success is so much easier when you’re surrounded by others on the same path – or just a few steps ahead.
Bonus Trainings
Bonus trainings on everything from list building, to product creation, to getting your tech sorted, and far far more.
«I’ve been through every module over the last ten days — it has been like having a book I couldn’t put down; each chapter made me want to move on to the next.»
Gareth Davies
Fractional Professional Coach
(Wellington, New Zealand)
PRODUCT LAUNCH FORMULA:
The Course (and Coaching) That’s Launched a Thousand Businesses
Product Launch Formula is about getting you results. In PLF, we’ll coach you through each step of creating your launch.
There are six modules in total, and we go through one module each week… and if you have scheduling issues or miss a week, you can always work at your own pace.
And… if you’re someone who likes to go fast and you’re ready to charge ahead, you can also move through the program faster – each time you complete a module, you can move on to the next one.
After the program is over, you still have access to the training… so you’ll be able to go back over the material whenever you want… because you’ll have access to the program for a full year. That means you can go through the training as often as you like… at your own convenience.
“ Just hit my first 5-FIGURE MONTH EVER in sales and met a personal income goal that I barely thought was really possible. THANK YOU JEFF! ”
Carolyn Glenn
Ghostwriter & Author
(Pacific Grove, CA)
These Three Launches Will Build Your Business
The three primary launches (the Seed Launch®, Internal Launch, and JV Launch) will be your bread-and-butter promotions that will grow your business.
The Seed Launch is perfect if you’re just starting out – it will literally build your first product. And you’ll actually get paid before you even create the product.
The Internal Launch is your go-to launch once you’ve started to build your business. This is literally my favorite launch because it’s such a reliable strategy to bring in a big surge of sales.
And the JV Launch is the one that can literally 10x your sales results by tapping into the power of other people’s audiences. This one’s a more advanced strategy, but when you’re ready for it, the results can be breathtaking.
“ I joined PLF last year. Launched in March of this year. Now I have $4,000 in monthly revenue with low-ticket kids' art membership offers, mostly centered around one live class per week.
The crazy part is I'm teaching just a few hours a week total, and have already replaced my teacher salary with this venture. ”
Daniel Grissom
Artist & Educator at Kids Cartoon Academy
(Chatanooga, TN)
And You’ll Know ALL the Launches… Because Everyone’s Business is a Little Different
The big three launches are amazing, but you’ll also have some other launch styles in your business-building quiver…
The Quick Launch is perfect for those times when you don’t want to put together a full launch, but you need to bring in a quick surge of sales in a few days.
And then there’s the Evergreen Launch – this is where you create a system that gives you the awesome power of PLF all year round. As new people come onto your list, they get their own launch… and you continue to make sales throughout the year.
And when you’re ready to go “next level”… the Sparta Launch® is super low-effort and high-return. These are email-based launches that are all about selling very high-priced, small-group workshops or retreats. Sparta Launches are some of the simplest launches – and they’re generally done 100% via email.
And that’s just some of what you’ll master in PLF… I’ve only just scratched the surface here. Inside PLF I’ll show you all nine types of launches – and when to use each of them.
“ I bought PLF in October 2018. I was scrambling to keep my art membership floating on Year 4. My monthly income from it was around US $750 and I was hustling a dead exhausting low-salary job on the side 3 days a week. After I did my first launch, that income more than doubled overnight. ”
Ida Andersen Lang
Artist & Online Teacher
(Them, Denmark)
These Are the Skills That Create Long-Term Success
- Learn the secrets to creating irresistible offers, and you’ll unleash a flood of sales every time you launch.
- Use the secrets of “positioning” to become the go-to expert in your market (so you can command higher prices and magnetically attract quality clients).
- Continually build fascination and anticipation BETWEEN your launches, so that your future clients are eagerly waiting for what’s next
- Use the “Launch Echo” to build a scalable business that keeps growing long after your first launch
- Know exactly what free content will attract your future buyers (instead of freebie-seekers) – so you’re continually building your audience of ideal prospects
- Understand the secrets to creating long-term partnerships that can literally 10x your business
- Use the fast track to creating a product your market is hungry for – without spending months or years in development
- How the “Launch Parachute” allows you to sidestep that curse of perfection
- Get 2-4x the results for the same amount of work by re-using and re-purposing your launch assets
- Use Product Launch Formula to build a business that keeps growing in a healthy, sustainable, lifestyle-friendly way
» With your formula, I generated £13K of sales after the first launch. And now I have a list… and I know I can double or even triple my sales for my next launch. This has created a completely new opportunity for future income and strategies.»
Rupert Bassadone
We’ll Coach You for an ENTIRE YEAR…
This part takes PLF to an entirely different level… and that’s our Live Coaching Calls. These are Deep Dive calls where my expert Launch Coaches get on a call with you and the other PLF Owners… they’ll answer your questions and walk you through all the steps.
You’ll get these calls every other week… FOR A FULL YEAR.
This is where you get your strategy nailed. It’s where we keep you from getting stuck. And frankly, this is where we’re at our best – live, unscripted – and answering everything from newbie questions to ultra-advanced stuff.
Where Launchy Meets the Formula
By now, you’ve already seen what Launchy can do.
My goal (and my entire team’s goal) is to get you launched as quickly and effectively as possible.
(And it’s the upgraded Launchy PLF version too – which has all kinds of extra goodies and features).
It’s simply never been faster or easier to get your launch done and out into the world.
“I was struggling with defining my Ideal Customer and creating launch emails quickly. Usually, I have an entire team who helps me with copy, newsletters, etc. I felt stressed for a hot minute, and then I remembered that I had Launchy at my disposal. I logged into the program, followed the prompts, and at the end of a single setting, I had my customer avatar sitting right in front of me, along with a launch plan and sales emails written. It really felt like someone was holding my hand, and asking me all of the questions that I so often get stuck on when writing effective copy. ”
Stacie Bloomfield
Choose The Plan That’s Right For You
Low Monthly
Six Easy Payments
Only
$397
today!
- The full Product Launch Formula Coaching Program
- A full year of Launchy.ai access
- An entire year of Coaching Calls with my all-star coaches
All In
Most Popular
Just
$1997
for everything
- The full Product Launch Formula Coaching Program
- A full year of Launchy.ai access
- An entire year of Coaching Calls with my all-star coaches
- PAY-IN-FULL BONUS: Exclusive Presentation Mastery training
The Bonus Vault:
8 Bonuses to Get You To Your First Launch and Beyondo
One thing about the PLF Community: people stick around for years. We have clients that joined us back in 2005 who are still with us. That’s because we continue to support you as your business grows.
And here’s eight amazing bonuses to take you from starting out all the way into
a million-dollar business…
Launching Your List™
This is all about building a list of people who are hungry to buy from you. This course shows you how to build a list… from scratch… and then build your relationship with the people on that list.
And make no mistake – once you build it, the value of your list is literally impossible to calculate – it keeps on making money for you week after week. It might sound cheesy… but having a list is almost like having a license to print money.
The Product Creation Code
If you don’t have a product yet… this course will teach you how to get one – FAST. Creating knowledge products is easy, and it’s basically free. You almost surely ALREADY have all the tools you need… right on your computer or even your phone.
CRITICAL: having your own product puts you in charge of your business and your results. When you have your own product to offer to your prospects, then you’ve got control of your destiny.
The Product Creation Code course will take the mystery out of creating products… from your first simple product all the way up to high-priced online courses, membership sites, and even live seminars and workshops.
The $7 Million Launch Swipe File (+ More)
If you learn best by example, this bonus is pure gold. My Case Study and Launch Example Library gives you access to in-depth case studies from PLF Owners selling all kinds of products in different niches.
These go even deeper than the case studies I’ve shown you during this Masterclass. I walk through copy, webpages, and entire launches to show you what they did right… and where they took a misstep.
You also get complete videos and scripts from launches in various markets… along with my analysis of what they did well and what they could have improved.
Real-world case studies have been part of the PLF ethos from the start… and, if you want… you’ll even be eligible to be featured in one of my case studies after you do your launch.
And in this bonus, you get my $7 Million Launch Swipe File – this is copy from $7 million in launches that I’ve done, plus additional copy from some of our PLF Owners’ launches. You can use this “swipe copy” as a starting point for your launch. You never have to wonder where to start during your launch!
Tech Stack Quick Start
Low Tech Launch Toolkit
Winning Book Launches
Launch Partnerships
If you’ve ever considered helping other people with their launches… as a Launch Manager, a Launch Consultant, or even a full business partner, then this course will be CRITICAL to your success. I know from personal experience that these partnerships can be SUPER lucrative, but there are some non-obvious things you have to get right if you want to avoid disaster.
Advanced Launch Multipliers
«I joined PLF wayyy back in 2018. That year, my income was $72,312. In 2019, I did my first-ever launch: $253,547. In 2020, income increased to $341,696. In 2021 we launched our first ‘high ticket’ coaching program and our income increased to $587,212.
What began as a passion is now a mission and has taken on a life of its own. «
Lori Williams
Intuitive Specialists
(Mountainair, NM)
Choose The Plan That’s Right For You
Low Monthly
Six Easy Payments
Only
$397
today!
- The full Product Launch Formula Coaching Program
- A full year of Launchy.ai access
- An entire year of Coaching Calls with my all-star coaches
All In
Most Popular
Just
$1997
for everything
- The full Product Launch Formula Coaching Program
- A full year of Launchy.ai access
- An entire year of Coaching Calls with my all-star coaches
- PAY-IN-FULL BONUS: Exclusive Presentation Mastery training
«I’m beyond grateful, love the PLF format, platform, content and am so glad to have enrolled. Thank you for everyone, it’s changed my life. «
Shalleen Barendse
Clinical Researcher & Founder of Nutrigenomic Medicine
(Berkshire, UK)
Will It Work for You?
The people that have had the most success with Product Launch Formula usually fall into a few broad categories…
- They might be just starting out from scratch (like I was!)
- They could already have a business they want to grow
- Maybe they’re a coach or 1-on-1 practitioner
- They could be an influencer
- Or they could want to help others launch
- Maybe they’re an artist or author
Just Starting Out: Launches Are Not Just for the “Big Names”
While you may have seen those big, splashy launches by the big names in your niche, what you probably haven’t noticed is a lot of the “smaller” launches. They might not have been big on social media, but they gave people a start. They put them in business. They launched them into an entirely new lifestyle.
I’m thinking, for instance, of Anne LaFollette. She was nearly 60, working in senior management at a major retailer. One day her boss called her into his office and unceremoniously laid her off. No warning, no reason other than “needing to downsize”.
At her husband’s urging, Anne dove into a long-neglected hobby… art. And she found her way to “surface design”… and she loved it.
Eventually, Anne started teaching surface design online. Then, using Product Launch Formula, she did her first launch. It did $6,450, which was proof that she was on the right path.
Her next launch did $12,589. And then $28,136. And in her first full year online, she did $114,480 in sales. And she didn’t stop there – the business has continued to grow, and it now does around a half million dollars in sales per year.
It’s important to note that Anne started with no experience, no product, no list, no tech knowledge… and she’s now over 60 years old.
Already Have a Business?
So what if you’ve already got an online business… where does a launch fit in?
If this is you (whether your business is thriving or struggling), then PLF is the closest thing to money-in-the-bank that you’ll find.
This is what I mean… you just need to take your current product or offer and relaunch it. To do that, you’ll need to create some type of special offer – the easiest way to do this is by creating an extra bonus or two. Or bundle together a couple of products. Then follow the Sideways Sales Letter® and create an Internal Launch for your list… and you’ll likely have one of the best weeks ever in your business.
If this is you (whether your business is thriving or struggling), then PLF is the closest thing to money-in-the-bank that you’ll find.
And that would be amazing… but it just scratches the surface of what you can do with PLF.
From 1-on-1 to a Leveraged Income
Or maybe this is you… you’re a coach or some type of practitioner. You’ve honed your craft, helped your clients and transformed their lives, and witnessed countless breakthroughs in your one-on-one sessions.
But there’s a ceiling. There are only so many hours in a day, and let’s face it: every practitioner reaches a point where they can’t see more clients without sacrificing quality – or sanity.
Enter Product Launch Formula… the perfect marketing to build your income and impact.
With the Seed Launch, you don’t need a fully fleshed-out product or a vast email list. Start with your current client base, get paid upfront, and co-create a product they genuinely need. It’s about leveraging what you already have and turning it into something far more scalable.
- Deliver tremendous value every step of the way.
- Create relationships built on trust and respect.
- Convert leads into loyal clients without feeling like a pushy salesman.
You can see this in the case studies… be sure to check out the ones with Zach Tolan, Linda Fitch, Jo and Derek Clark, and Vanessa Marin.
Influencers: Finally Own Your Future
If you’re an influencer… you’ve worked hard to build your brand, your audience, and your identity. Every post, every video, every engagement has been a brick in building your following.
Yet that carefully built audience rests on shaky ground – one change to the algorithms and your income can be gone overnight. And we don’t even want to think about all the crazy ways (legitimate or otherwise) people have fallen victim to cancel culture.
Now imagine launching an online course, workshop, or membership site, where your followers don’t just passively consume, but actively engage, co-create, and evolve with you. This isn’t about selling to your followers; it’s about deepening the relationship and adding more value. And it’s about creating income and security for your business.
No Starving Artists (or Authors) Here…
When I first released Product Launch Formula, I never thought about artists and authors using the formula…
But that’s exactly what happened. I’ve had countless authors use PLF to launch their books – enough so that I created a complete bonus section on Book Launches. The reality is if you aren’t marketing your book, no one is… and a launch is the best way to get that initial group of readers who are going to review your book, and spread the word.
As far as artists – we’ve had artists of almost every type imaginable. And they’ve used PLF both to sell their artwork, as well as selling courses and memberships on how to make art. One of my favorite case studies is with the late Mary Gilkerson, who used PLF to sell out entire collections of her high-end paintings. You should also check out the case studies with Nicholas Wilton, Sabrina Harrison, Emily Jeffords, and Matt Tommey.
Helping Others Launch…
One of the fastest paths into this business is by helping others launch THEIR offers.
This is something that I did in my early years, and it can be extremely rewarding, and a true shortcut. You could do this as a Launch Manager, a Launch Consultant, or even a full business partner.
If you’re helping others launch, your return on investment from just Launchy alone is going to be amazing. This is truly an “easy button”.
And if this is the path you’re on, you’ll definitely want to dive into the Launch Partnership bonus course that you get as part of PLF. This training will be a cornerstone of your success… because there are some non-obvious considerations in how you structure these deals. You have to get these details right if you want to get great results (and avoid disasters). And be sure to check out the case study with Max Guidi for an example on how this can work in a big way.
«I used PLF to relaunch a revamped version of my signature program and have completely sold out. My program was so successful that I’ve already had to run 3 of them this year (and only planned to run TWO in the entire year!!). I already have a waiting list for the next one – I’m blown away. PLF changed my business completely. THANK YOU.»
Sarah Cordiner
Author, Speaker, Tech & Course Coach
(Brisbane, Australia)
Top Frequently asked questions
How do I know this will work for my niche/market/industry?
When I first started teaching Product Launch Formula® in 2005, I had no idea that it would be used in so many markets… in fact, it’s been used in lots of markets that I had never even heard of before.
It’s been used in markets like horse ballet (dressage), dog agility training, tennis instruction, guitar instruction, piano, singing, teaching youth soccer, baseball, getting more dates, finding a husband, youth ministry, yoga, meditation, raw food, health food, cooking with herbs, healing with herbs, alkaline water, weight loss, knitting, crochet, yarn, business coaching, blogging, reading echocardiograms, real estate, real estate investing, outdoor adventure, film documentaries, how to write love letters, how to write books, how to publish books, test preparation, professional certifications, personal training, copywriting, how to increase sales in small retail stores, tax prep, productivity courses, personal development, tapping (EFT), mixed martial arts, becoming a business analyst, digital scrapbooking, marching band accessories, cat and dog first aid, stock trading, futures trading, crypto trading, SAP programming, empowering women in Africa, carving wooden dolls, Photoshop tutorials, newsletter subscriptions, designing power circuits, loan officers, online dating, putting on workshops and retreats, diagnosing and treating autism, fetal alcohol syndrome, selling masterminds, learning Spanish, learning English, art work (i.e., paintings, sculptures, etc.), treating and living with cancer, making corsets, dentistry, handwriting analysis, how to draw, how to paint, massage therapist training, yacht rentals, etc., etc., etc.…
And that just scratches the surface!
What if I’m just starting out and I have no idea what kind of business I want to start?
Do I need to have my own product or service?
What if I normally work with clients on a one-on-one basis?
The only problem is you can’t scale without working more hours, and that’s a recipe for burnout. PLF shows you how to take what you do with your individual clients and use it to impact more people without working yourself to death.
What if I don’t have an email list?
What if I’m not very technical?
What kind of products does Product Launch Formula work for?
What if I normally work with people live and/or in person?
Can Product Launch Formula help me sell physical products?
What if I need help? Is coaching included with this program?
What if I get busy and fall behind?
Can I purchase Product Launch Formula and start in six or eight weeks?
What if my question isn’t on this FAQ list?
Good news! It’s probably answered in the full FAQ list! You can check that out here.
A PERSONAL NOTE FROM JEFF:
When I pushed the send button on my very first online business on a random Tuesday afternoon in August 1996, I didn’t have any great expectations…
It could happen for you, too.
With that investment (and a lot of hard work)… I created a business that gave me the freedom I desired… and made the positive impact in the world that my heart longed for. And since then, I’ve helped a lot of people around the world achieve that same goal.
So if you’re ready to experience all the freedom, income, and security that an online business can provide for you… if you want to do your best work, help people, and make a positive impact… I invite you to make that same decision I made.
Choose The Plan That’s Right For You
Low Monthly
Six Easy Payments
Only
$397
today!
- The full Product Launch Formula Coaching Program
- A full year of Launchy.ai access
- An entire year of Coaching Calls with my all-star coaches
All In
Most Popular
Just
$1997
for everything
- The full Product Launch Formula Coaching Program
- A full year of Launchy.ai access
- An entire year of Coaching Calls with my all-star coaches
- PAY-IN-FULL BONUS: Exclusive Presentation Mastery training